Digital Marketing & Innovation Conference
Connect with thousands of C-level global/regional advertisers, agencies, publishers, ad/marketing tech providers and disruptive startups
| Day 1: 1 October, 2014 | ||||
|---|---|---|---|---|
| Time | Stream | Networking | Trade Expo & StartUp Village | Webit Marina |
| 08:30-10:30 |  Registration |
Open | Open | Open |
| 10:30-10:50 | Opening Keynotes | Open | Open | Open |
| 10:50-12:50 |
Digital Advertising Stream - Programmatic, RTB - Mobile advertising - Video Advertising - Metrix, Measurement, Analytics & Data on web, social, mobile - Ad technologies |
Open | Open | Open |
| 12:50-13:50 |  Lunch Break + CEOs Lunch (Speakers + Platinum Pass holders only) |
Open | Open | Open |
| 13:50-15:45 |
Metrix & Data Stream - Metrix, Measurement, Analytics on web, social, mobile - Big Data for advertisers - Ad verification - Digital Marketing ROI - New Marketing Mix Models - Audience targeting and Audience Buying - Marketing Insights - Media trading future trends - Mobile Media Measurement - RTB Pricing and Fraud Protection |
Open | Open | Open |
| 15:45-16:05 |  Networking break |
Open | Open | Open |
| 16:05-18:20 |
Digital Entertainment & Media Stream - Tips and tricks on how to adapt to the disrupted value chain of media production and distribution. Who are the game changers? - How far has the consumer behavior and demand changed? Get the views of industry leaders and analysts on the adoption of multiscreen, mobile TV, linear vs. on-demand content consumption - The new role of the game console, shrinking the STB size, making the car the new entertainment hub. - Dive deep into big data to maximize your market success. Introduce new metrics, learn how others use social media to increase their value. - Content Creation and Content Analysis in the new reality - Content monetization |
Open | Open | Open |
| 19:30-22:00 |
Chairman's Dinner on Luxury Bosphorus Boat (Speakers + Platinum Pass holders only) |
Closed | Closed | Open |
| 22:00- |
 Official Webit Party - (open to all visitors) |
Closed | Closed | Open |
| Day 2: 2 October, 2014 | |||||
|---|---|---|---|---|---|
| Time | Stream | Networking | Trade Expo & StartUp Village | Webit Marina | |
| 08:30-10:30 | Registration |
Open | Open | Open | |
| 10:30-12:35 |
Digital Commerce Stream - Omni-channel solutions - Personalization Startegies - Big Data for Retailers and competitive intelligence - Mobile Commerce and Retail Technologies - Delivery Solutions for growth |
Open | Open | Open | |
| 12:35-13:05 | Networking break |
Open | Open | Open | |
| 13:05-14:05 |
Mobile Stream - Mobile Marketing - Mobile Media Measurement - Mobile Collaboration Solutions - mCommerce - Metrix, Measurement, Analytics on mobile - Mobile Messaging as a platform |
Open | Open | Open | |
| 14:05-15:05 | Lunch Break + Leaders Lunch (Speakers + Platinum Pass holders only) |
Open | Open | Open | |
| 15:05-16:30 |
Brand Social Strategies Stream and Storytelling Stream - Social Marketing Technologies Outlook - Social Data for Content Creation - Trends in Online Social Behavior - Content Strategy and Marketing - Customer Engagement Strategies - Incorporating Storytelling into Brand's Social Media Strategy |
Open | Open | Open | |
| 19:30-22:00 | Speakers Hamam Night + Late Dinner and Belly Dancing performance (Speakers + Platinum Pass holders only) |
Closed | Closed | Open | |
%/Delegates
Connect with some of the world’s largest and most innovative companies which are exhibiting, sponsoring, speaking and attending the Digital Marketing and Innovation Conference. Learn and network with them as well as with over 10000 attendess of the Global Webit Congress from 110 different countries.
Facebook, Google, IBM, Apple, Henkel, Starcom MediaVest, AdTech eBay, CocaCola, VW, Ogylvy, IPG Mediabrands, Microsoft, Adobe, Qualcomm, Intel, Cisco, HSBC, Etisalat, Du, Huawei, Philips, HP, Vodafone, MasteCrad, Sony, Nike, TBWA, Pepsico, Orange, Universal, RedBul, L'Oreal, BBC, Huddle MBC, Publicis, Discovery, McDonalds, Samsung, Avon, Lenovo, MediaCom, Skype, Telefonica, Akamai, IHS
hosted by
hosting 12 premier events, 10 000+ attendees
from 110+ countries, 260 speakers and 300 accredited media.
It is a truly a global initiative to make great high-level international connections. Reach brands, audiences, publishers with impact in spontaneous fashion.
General Manager, Marketplace Development at Google
I think a 103 countries says its own story, isn't it? I have seen a very rich mixture of publishers, of advertisers, of people from agencies, technology people - it is a really great way of connecting the fabric of the online advertising industry.
VP Advertising at BBC
This feels like United Digital Nations to me! You've got people from so many different countries, a lot of energy. A truly global event.
VP AEM & Target Business at Adobe
I am amazed at what I'm seeing here. This is clearly a global major event
Vice President Global Partnerships at Facebook
It is not about the 8000 people, it is about the audience - this is a really remarkable, entrepreneurial minded crowd.
Founder & CTO of Datek Online founder & President of Zenbe. NYC-based investor and mentor, Former CEO of Bitly
I am really exited to see what kind of an impact Webit is having. It is very important for Soundcloud based on our global perspective.
Chief Operating Officer at SoundCloud
One of these events you should not miss! The 2013 was even bigger than last year!
Editor at large of TechCrunch
I think it is fantastic. You can get a sense of the enterprise and the entrepreneurialism at Webit which is fantastic. It has the same feel of DMEXCO or CES.
President EMEA, OMD
The energy level and the entire group of entrepreneurs that are here... The Global Webit Congress was superb! Thank you so much for having IBM onboard.
General Manager, IBM Ecosystems and Social Business Evangelism at IBM
I have to say I am just blown away. The number of attendees, the caliber of speakers - you really see the power of digital here.
Vice President at Forrester research
It is so large and so incredible diverse that very, very few conferences around the world look and feel like this. Webit has captured something really, really special here in Istanbul.
Global Director Ad Product Strategy at Spotify
I didn't know there is a conference of this size - a platform that a lot of people globally show up. It makes a lot of difference for us.
VP/GM at Lenovo Corporation
