Chris Perry

Webit Speaker, Joint CEO at Fabric Worldwide

Chris Perry founded one of the first digital marketing companies in the UK, DNA Consulting, and developed the business with Neil Miller into one of the leading digital specialists, eventually going on to be acquired by Aquantive and to become the UK office of Razorfish.

He specialises in projects and campaigns that are at the intersection between technology and creativity. This has included a number of firsts: the first financial and e commerce websites in the UK; the first websites to be promoted nationally on TV; the first interactive TV applications; the first global digital marketing platforms and the launch of the first smartphone for O2 in the UK. We also created new inventions for charities such as Oxfam Unwrapped; and new ways of thinking for brands such as Audi and McDonald's.

Chris now jointly leads Fabric Worldwide, a WPP-funded big data and platform specialist, focused on creative and technology solutions to simplifying marketing for large clients. This is a culmination of the thinking and experience of the last 15 years and is designed to help businesses understand and move at the speed of their consumers.