IAB Hungary

IAB Hungary is supporting the development and growth of the Hungarian digital and interactive industry by providing measurement and by giving studies, guidelines, standards, best practices and creating networking possibilities for the players.IAB Hungary also works closely with the other professional associations already operating in Hungary, including the Hungarian Advertising Association.

IAB Hungary was founded by 46 companies (Publishers, Portals, Media Agencies, Creative Agencies, Advertisers and Researchers) whose representatives selected the president and the board of directors (9 people). IAB Hungary has 66 members (2012)