Paul Berney

Webit Speaker, Managing Director, Europe, Middle East & Africa at Mobile Marketing Association

Paul is Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance.  The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix.   The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide.

Paul leads the MMA’s activities involving more than 200 member companies in EMEA. He has over 25 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. He has spent the past nine years in mobile marketing and has been a speaker at over 230 mobile events across the world, reaching more than 33,000 people. He is a Business Leader in The Marketing Society, writing regularly for their blog, a Fellow of the Institute of Direct & Digital Marketing, a Member of the Chartered Institute of Marketing and a mentor in the Marketing Academy.

You can follow Paul on twitter on @paulbmma