Paul Goad

Webit Speaker, Managing Director Crimtan

After five years in print media at VNU Business Communications, Paul was one of the early adopters of online advertising, joining DoubleClick as one of its founder employees in 1997. During his five years with the company, he was responsible for building the publisher network and managing the strategic sales team. Paul moved on to work at 365 Media Group as Commercial Director where he built the media network from a two site portfolio to one of Europe’s largest Sports networks with 14 sites and over three million unique users. Paul joined Tacoda in August 2006 as UK MD and was responsible for setting up their first international office. Paul established Tacoda as a pioneer and market leader in networked behavioural targeting and was instrumental in educating UK advertisers about the benefits of behavioural targeting and the opportunities it presents. Just prior to the takeover of Tacoda by AOL, Paul moved to join NebuAd as UK MD in November 2008 and left to start Crimtan in January 2010.

Paul’s media experience has given him a wide range of sales and management skills as well as an in-depth understanding of all aspects of online advertising.