Ariel Luedi
Webit Speaker, CEO, Hybris
As a major shareholder and CEO, Ariel was for 10 years a driving force behind the growth and success of hybris software, a leader in omni commerce software. A journey which resulted in the acquisition by SAP for 1.5 B USD in August 2013. At SAP Ariel is now running all of SAP’s software business related to Customer Engagement and Commerce. A new initiative which combines assets from different parts of SAP like commerce, Marketing, Social and CRM, under one leadership. Prior to joining hybris, Ariel was senior vice president of European sales at salesforce.com where he built up the enterprise sales organization from scratch. Ariel entered the e-commerce space in 1996 at BroadVision were he led European sales, joining at a time when BroadVision had not one customer globally. Other steps in his careers where seven years at Oracle as head of sales and product marketing in Switzerland, during a time when the leadership in theRDBMS market was still very open. He joined Oracle from IBM, his first position after studying physics at ETH in Zurich.