Internet Media company NEG.BG was founded in 2008 with acquiring of one of the biggest women portals in Bulgaria BG-Mamma.com. In 2009 the company acquired the most popular football portal Winner.BG. In 2010 NEG joined to its portolio targeted online advertising network User Media and the most popular teenage portal Kefche.com. In 2011 the company acquired the biggest Bulgarian portal for Fitness and Healthy living BB-Team.org and two of the biggest auto portals - Tuning.BG and Testdrive.BG.