In 2000 joined DELFI, first Baltic on-line venture that now has grown to largest on-line media project in region. In 2009 acted as CEO of DELFI Ukraine. Currently holds CEO position for DELFI Latvia. Apart of DELFI worked for MTG Latvia and ran advertising agency Experiential that has been part of McCann Worldgroup. Holds master degree in social science from University of Latvia. Took a marketing and sponsorship course in University of Ca Foscari University in Venice.