Digital Marketing and Innovation Stage

During the last three years, the Webit Digital Marketing and Innovation Stage has offered one of the most comprehensive conference programmes on digital marketing and online business, boasting keynote speakers from companies like Facebook, Google, Yahoo!, eBay, PayPal, Yandex, Microsoft, Nielsen, BBC and many more.

Book your seat now and experience:

• action-provoking keynotes, backed by comprehensive case studies and know-how;
• exciting panel discussions, as the audience and panelist explore together the challenges and possibilities ahead;
• an unique chance to get an answer for your questions by the world's most recognized experts;
• unparalleled networking opportunities with over 1200 Digital Marketing and Innovation Stage's delegates

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Main themes

The Marketing and Innovation Conference will consist of 6 streams:

- Social media stream
- Mobile stream
- Digital Creativity stream
- Marketing and Advertising Stream
- Video stream
- Innovation stream 

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Program

Day 1 – 10 October
From	To	Theme	Speakers	Stream
10:00	10:20	Official opening of Marketing and Innovation Conference	Plamen Russev eAcademy Alain Heureux Chairman, IAB Europe Dominic Lyle EACA Takis VamialisManaging Partner Digital Ecosystems EMEA
10:20	10:40	Keynote: Trends, Facts and Figures of the Digital Advertising Industry from the larger EMEA Region	Alain Heurieux Chairman, IAB Europe	Social Media Stream
10:40	11:00	Keynote: The Social Media Future	Diego OlivaRegional Director at Facebook for Southern, Central and Eastern Europe, Middle East and Africa
11:00	11:40	- Networking Break -
11:40	12:00	Keynote: Social Media for FMCG brands or the absurd rush for the biggest community Presentation	Guillaume du Gardier Head of Digital Media Western and South Europe at Ferrero	Social Media Stream
12:00	12:15	Interview: Facebook engagement: KPIs, Best practices and cases studies. Presentation	Matthieu Chereau Founder and CEO of Tigerlily
12:15	12:35	Keynote: From transaction to connection – the new challenge in the digital era of gaming entertainment! Presentation	Norbert TeufelbergerCo-Chief Executive Officer Bwin.party digital entertainment plc
12:35	14:20	- Lunch Break -
14:20	14:40	Keynote: Engaging The Always Addressable Customer Presentation	Christine Overby Vice President and Practice Leader at Forrester Research	Mobile Stream
14:40	14:55	Keynote: Mobile payments - the future of monetization instrument, innovative ways of payment solutions Presentation	Luca Cassina General Manager Northern, Central, Eastern Europe and Turkey at PayPal
14:55	15:10	Interview: The Power of Mobile	Henri MoissinacHead of mobile EMEA at Facebook
15:10	15:30	Interview: Mobiles and Media: A Global News Perspective Presentation	Safdar MustafaHead of Mobile Media at Al Jazeera Network
15:30	16:00	Panel discussion: Beyond the frontiers - mobile future	Christine Overby Vice President and Practice Leader at Forrester Research Safdar MustafaHead of Mobile Media at Al Jazeera Network Arda Kertmelioglu Co-Founder and VP of Marketing, MOBILERA B.V. Fayez Abu Awad EVP Middle East and Africa at Boost Communications Emanuele De LeonardisGroup Head of Mobile Advertising at France Telecom - Orange
16:00	16:20	Presentation: How big and even small data are transforming marketing into quantitative experimental science Presentation	Andrey SebrantDirector of Product Marketing at Yandex
16:20	16:30	Keynote: Smartphones and the Mobile Future Presentation	Barış Ruacan General Manager at Qualcomm Turkey
16:30	17:05	- Networking Break -
17:05	17:25	Presentation: How tablets are re-inventing the future of business and media communication	Peo StrindlundVP of Sales Europe, Asia and pacific at Magplus	Digital Creativity Stream
17:25	17:40	Presentation: Invent the Future: How Social Marketing and Analytics Can Drive Business Success Presentation	Marc BlinderDirector of European Operations Adobe Social by Digital Ecosystems EMEA
17:40	18:00	Keynote: Connecting Storytelling to data Presentation	Chris ClarkeChief Creative Officer of LBi
18:00	18:10	Presentation: Ten methods to create actual visual language for brand identity Presentation	Max OrlovArt Director and Co-founder of branding agency "ONY"
18:10	18:20	Presentation: Designing Digital Experience Presentation	Evrim ErsoyInteractive Communications and Design Manager at Garanti Bank
18:40	19:40	Webit Awards Official Ceremony	Plamen RusseveAcademy Jamil Abu-WardehWriter, producer, director and TED.com speaker who creates engaging original content	Webit Awards and Webit Party
22:00	23:30	Webit Party

 

Day 2 – 11 October
From	To	Theme	Speakers	Stream
10:00	10:05	Welcome address	Aniela RussevaeAcademy Plamen Russev eAcademy	Marketing and Advertising Stream
10:05	10:40	Keynote: Transforming Marketing through the Digital Self Presentation	Aseem ChandraVice President of Marketing for Digital Marketing Business Adobe Systems, Inc.
10:40	11:00	Keynote: Mobility is redefining the global economy Presentation	Nikki Mendonca President EMEA of OMD
11:00	11:10	Presentation: Using data to unlock audiences and improve campaign effectiveness Presentation	Paul GoadManaging Director Crimtan
11:10	11:30	Presentation: The European internet users and their attitudes towards the brands they interact Presentation	Pietro LeoneChief Executive Officer G2 EMEA Cesar MontesChief Strategy Officer G2 EMEA
11:30	11:50	Keynote: Тop 5 Social Business Successes You Would Never Have Predicted!	Sandy Carter Vice President, Social Business Evangelism and Sales at IBM
11:50	12:30	- Networking Break -
12:30	12:40	Presentation: e-Marketing and e-Commerce found dead side by side. “e” is the main suspect!	Odysseas NtotsikasManaging Director and Founder of Thinkdigital	Marketing and Advertising Stream
12:40	12:55	Presentation: Connecting with the Consumers of the Digital Era Presentation	Mustafa IcilRegional Marketing Manager (Turkey, Middle East, and North Africa) at Google
12:55	13:05	Presentation: Audience Matters Presentation	Thomas GynildCountry Manager of Gemius Denmark
13:05	13:25	Keynote: How the buying and selling of online advertising is changing online media. Presentation	Ben BarokasGM Marketplace Development at Google
13:25	13:40	Keynote: What Advertising Industry Can Learn from Silicon Valley Presentation	Marvin Liao Experienced client-facing senior executive in the media and technology space
13:40	15:00	- Lunch Break -
15:00	15:10	Presentation: Telling stories across devices: how online video advertising goes multiscreen Presentation	Daniel KnappDirector Advertising Research at IHS	Video Stream
15:10	15:55	Panel discussion by Panel discussion by TVyo : TV (RE)defined Presentation: David Harvey Presentation: Rob Gallagher	Ahmet YeşiltepeTVyo Rob Gallagher Principal Analyst, Head of Broadband & TV Research Informa Telecoms & MediaDavid Harvey Head of Media Razorfish London Antonio Gioia Project Manager in the Content and Product Innovation Department at Mediaset
15:55	16:05	Presentation: Growth of Online Video in Turkey Presentation	Tumay AsenaCEO at Nokta
16:05	16:25	Interview: The economic impact of the Internet: a $4.2 trillion opportunity Presentation	David R. DeanSenior Partner and Managing Director at The Boston Consulting Group	Innovation Stream
16:25	16:45	Interview: Developing Technologies for Real-time Social Change Presentation	Owen Pringle Director of Digital Communications at Amnesty International
16:45	17:05	Keynote: Optimising Online Advertising in a Cross-Channel World Presentation	Phil DanceSenior Manager International Partners Adobe by Digital Ecosystems EMEA
17:25	18:00	Webit official closing

* The organizers retain the right to make changes in the congress conference agenda at any time.

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Speakers

founders, CEOs, VPs of world's most innovative companies.

 

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Visitors

1200 delegates
30% C level executives from, advertisers (FMCG, automotive, banking and finance, consumer goods, + all industries)
30% C level representatives of technology and digital companies and media
20% bloggers and reporters
20% entrepreneurs