Since 2001 he has been specializing in visual branding and digital communications. Moreover he has deep background in graphic design. Max Orlov has extensive experience in creating visual systems and graphic language and prefer to design the complex system of brand communication than making the classic identity based just on sign or logo. He has recognition as a curator of the educational course focused on branding and making brand strategy for city environment at BBDO Moscow. Max was invited several times as a jury at large branding competitions and advertising festivals.
"ONY" is one of the first agency in Russia that started to make experiments in brand design and to bring new trends such as a dynamic and interactive branding into life.
Lots of works have been awarded in international competitions (Cannes Lions, FWA, RedApple, ADCR, etc.) and have been published in print media focused on digital and brand design. Among the clients of agency there are as large companies from the "Top 100", and the small start-ups.