Webit Congress 2012 - Program
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- Digital Marketing and
Innovation Conference - App World
Workshops - Leaders of the future /
Entrepreneurs Conference - eCommerce
Conference - Webit
Masterclasses - Free
Seminars
| Day 1 – 10 October | ||||
|---|---|---|---|---|
| - Social Media Stream - | ||||
| From | To | Theme | Speakers | Moderator |
| 10:00 | 10:20 | Official opening | Plamen Russev eAcademy Alain Heurieux IAB Dominic Lyle EACA Yandex Digital Ecosystems |
|
| 10:20 | 10:40 | Keynote: The Social Media Future a visionary opening speech about social media and social marketing for brands |
Diego Oliva Regional Director at Facebook for Southern, Central and Eastern Europe, Middle East and Africa |
Plamen Russev eAcademy |
| 10:40 | 11:00 | Keynote: Ňop 5 Social Business Successes You Would Never Have Predicted! As Social Business ramps up around the globe, innovation is emerging at a dizzying pace. How to keep up with the latest successes? Join Sandy Carter, Vice President Social Business Evangelism for an eye-opening roundup of unusual but true success stories based on her recent global travels and meetings with dozens of leaders in industry and government. In this fast paced presentation, Sandy will use these up-to-the minute case studies to illustrate major trends taking place in Social Business, then lead a discussion on ways participants can capitalize on the lessons learned. |
Sandy Carter Vice President, Social Business Evangelism and Sales at IBM |
Plamen Russev eAcademy |
| 11:00 | 11:20 | Keynote: Social Media for FMCG brands or the absurd rush for the biggest community Beyond the trend and the fashion, still many questions have to be raised before we could demonstrate real value in running social media marketing campaigns. How do Ferrero Rocher or Nutella 16 millions fans Facebook page’s concretely answer marketing objectives, or don’t. |
Guillaume du Gardier Head of Digital Media Western & South Europe at Ferrero | Plamen Russev eAcademy |
| 11:20 | 12:00 | Coffee Break |
||
| 12:00 | 12:15 | Interview: Facebook engagement: KPIs, Best practices & cases studies. |
Matthieu Chereau Founder and CEO of Tigerlily |
Plamen Russev eAcademy |
| 12:15 | 12:35 | Interview: Social Creativity as the new standard of communication Creativity that connects people with brands and people with people. |
Alina Kessel Chief Executive Officer of the DDB Tribal Group |
Plamen Russev eAcademy |
| 12:35 | 12:55 | Interview: Developing Technologies for Real-time Social Change Over the last year, Amnesty International began implementing a strategy to 'move closer to the ground', meaning that we move our people closer to those we work for and with: individuals residing in parts of the world where universal human rights are challenged or under threat. Initially, this will result in physically relocating staff currently based in London to regional offices, primarily in what we call the Global South and East. However, at a more fundamental level, it will precipitate changes in the way that we work as a global civil society organisation.Amnesty's efforts to move closer to the ground has a clear and direct impact on our approach to uses of technology and the way in which digital is positioned within the organisation. Instead of using digital technologies solely as a mechanism to drive internal machinery and amplify existing outputs of the organisation - e.g. campaigning, communicating, fundraising - we have begun the process of disrupting ourselves by putting technologies for real-time social change into the hands of those who need it most. Whilst this does not replace, but instead augments, existing models of technological deployment within Amnesty, it is disruptive in that it shifts the organisation's focus from that of observer to intervener. |
Owen Pringle Director of Digital Communications at Amnesty International |
Plamen Russev eAcademy |
| 12:55 | 14:30 | Lunch Break |
||
| - Mobile Stream - | ||||
| From | To | Theme | Speakers | Moderator |
| 14:30 | 14:50 | Keynote: Your Next Consumer: The Convergence Of Social And Mobile SoLoMo (social, location, mobile) is on the tip of everyone’s tongue. Mobile technology is making it possible — and desirable — to enhance customer relationships through location-relevant and socially enabled engagement. But are we missing the point? Younger audiences are so fully immersed in connected devices that they no longer think of social, location, and mobile as discrete ways to interact with people and brands. Rather, SoLoMo is a ubiquitous part of how they live their lives. This session will explore:The speed at which the new generation of consumers is gravitating toward immersive and ubiquitous social/mobile computing.What the consumer life cycle will look like for this consumer. What marketers must do now to prepare to meet the needs of their next consumer |
Christine Overby Vice President & Practice Leader at Forrester Research |
Plamen Russev eAcademy |
| 14:50 | 15:05 | Keynote: Mobile payments - the future of monetization instrument innovative ways of payment solutions |
Laurent Le Moal GM CEMEA at Paypal |
Plamen Russev eAcademy |
| 15:05 | 15:20 | Interview: To be announced |
Henri Moissinac Head of mobile EMEA at Facebook |
Plamen Russev eAcademy |
| 15:20 | 15:30 | Interview: Mobiles and Media: A Global News Perspective - The change of behaviour smartphones have enabled for content sharing - The growth of mobile journalism and newsgatheing apps - Case studies from Al Jazeera's Reporters on mobile usage |
Safdar Mustafa Head of Mobile Media at AL JAZEERA NETWORK |
Plamen Russev eAcademy |
| 15:30 | 16:00 | Panel discussion: Beyond the frontiers - mobile future |
Safdar Mustafa Head of Mobile Media at AL JAZEERA NETWORK |
Christine Overby Vice President & Practice Leader at Forrester Research |
| 16:00 | 16:20 | Interview: To be announced |
Yandex | Plamen Russev eAcademy |
| 16:20 | 17:05 | Coffee Break |
||
| - Digital Creativity Stream - | ||||
| From | To | Theme | Speakers | Moderator |
| 17:05 | 17:15 | Presentation: How tablets are re-inventing the future of business and media communication Trends, challenges, possibilities and show cases. All to illustrate what companies have done and how users view the experience. |
Yandex | Peo Strindlund VP of Sales Europe, Asia & pacific at Magplus |
| 17:15 | 17:30 | Presentation: To be announced |
Digital Ecosystems | Plamen Russev eAcademy |
| 17:30 | 17:50 | Keynote: Connecting Storytelling to data How brands must build communities around fantastic content to succeed in the digital age. |
Chris Clarke Chief Creative Officer of LBi |
Plamen Russev eAcademy |
| 17:50 | 18:00 | Presentation: Ten methods to create actual visual language for brand identity How brands must build communities around fantastic content to succeed in the digital age. |
Max Orlov Art Director and Co-founder of branding agency "ONY" |
Plamen Russev eAcademy |
| 18:00 | 18:10 | Presentation: Designing Digital Experience |
Evrim Ersoy Interactive Communications and Design Manager at Garanti Bank |
Plamen Russev eAcademy |
| 18:10 | 18:20 | Presentation: How a Medical Degree Helped Me Become a Better UX Designer Importance of talking to customers/patients the structure of a customer/patient interviewempathysmall steps in recovery/healing/developing productshealing pains (physical or interactions) the healing process—not one miracle pill, but a change in lifestyle/workstylebeing agile as a doctor and as a designerclosing thoughts |
Marius Ursache Chief Creative Officer of Grapefruit |
Plamen Russev eAcademy |
| - Webit Awards & Webit Party - | ||||
| 20:30 | 21:30 | Webit Awards Official Ceremony |
Co-hosted by Plamen Russev and Jamil Abu-Wardeh | |
| 21:30 | 23:30 | Webit Party |
||
| Day 2 – 11 October | ||||
|---|---|---|---|---|
| - Marketing Stream - | ||||
| From | To | Theme | Speakers | Moderator |
| 10:00 | 10:05 | Welcome address | Aniela Russeva eAcademy |
Plamen Russev eAcademy |
| 10:05 | 10:40 | Keynote: How digital has changed the relationship between brands and people |
Nikki Mendonca President EMEA of OMD |
Plamen Russev eAcademy |
| 10:25 | 10:35 | Presentation: Behavioral profiling |
Crimtan | Plamen Russev eAcademy |
| 10:35 | 10:55 | Presentation: The European internet users and their attitudes towards the brands they interact A recent digital research done by G2 revealed interesting facts about The European internet users and their attitudes towards the brands they interact in terms of privacy and handling of personal data. |
Crimtan | Plamen Russev eAcademy |
| 10:55 | 11:15 | Interview: Digital media, Analogue world The links between digital media and other more traditional real world channels and highlighting the important of this in digital media planning and marketing activities. | James Harris Managing Director of Digital services EMEA/G14 for IPG Mediabrands |
Plamen Russev eAcademy |
| 11:50 | 11:55 | Coffee Break |
||
| 11:55 | 12:05 | Interview: e-Marketing & e-Commerce found dead side by side. “e” is the main suspect! e-commerce, m-commerce, f-commerce, and so on. Modern Consumers today have access to more touch-points than ever before. Welcome to the new world of commerce & marketing where “e” is obsolete. It's now commerce anytime, anyplace and on any device. New commerce represents the blurring of the margins between channels and new marketing brings results only when in the intersection of web, local, mobile and social. | Odysseas Ntotsikas Managing Director / Owner at THINKDIGITAL |
Plamen Russev eAcademy |
| 12:05 | 12:15 | Presentation: Connecting with the Consumers of the Digital Era |
Mustafa Icil Regional Marketing Manager (Turkey, Middle East, and North Africa) at Google |
Plamen Russev eAcademy |
| 12:15 | 12:25 | Interview: To be announced |
Thomas Gynild Country Manager of Gemius Denmark |
Plamen Russev eAcademy |
| 12:25 | 12:45 | Keynote: How the buying and selling of online advertising is changing online media. |
Benjamin Barokas GM Marketplace Development Google |
Plamen Russev eAcademy |
| - Video Stream - | ||||
| From | To | Theme | Speakers | Moderator |
| 12:45 | 12:55 | Presentation: Telling stories across devices: how online video advertising goes multiscreen |
Daniel Knapp Director Advertising Research at IHS |
Plamen Russev eAcademy |
| 12:55 | 13:40 | Panel discussion: TV is not dead The speakers will examine the topic from five different angles namely, content, technology, advertising & marketing, management & strategy and consumer related research by experts of the fields |
To be announced | Dogus Media Group |
| 13:40 | 13:50 | Presentation: To be announced Global and local growth in online video views. Global and local growth in online video advertising. New technologies/ improvements in video advertisingo. Measurement techniques and methodologyo Targeted advertising. ROI/ Effectiveness of video advertising. |
Tumay Asena CEO Nokta |
Plamen Russev eAcademy |
| 13:50 | 15:00 | Lunch Break |
||
| - Innovation Stream - | ||||
| From | To | Theme | Speakers | Moderator |
| 15:00 | 15:20 | Interview: The economic impact of the Internet: a $4.2 trillion opportunity |
David R. Dean Senior Partner & Managing Director at The Boston Consulting Group |
Plamen Russev eAcademy |
| 15:20 | 15:40 | Keynote: Transforming Marketing through the Digital Self The web is quickly leaving the desktop and becoming seamlessly mobile, conveniently local, and incredibly personal. Old playbooks and channels are quickly becoming obsolete as the web gets smarter and more sophisticated. The signals consumers send out – from what we like to what we share and buy – are key to understanding the Digital Self. By bringing these signals together, marketers need to create meaningful and personalized experiences to every customer, at every interaction, in every channel. Join Aseem Chandra, VP of Product & Industry Marketing of Adobe’s Digital Marketing Business, as he unpacks the digital self, the impact on brands, and how to separate the hype from the actual trends that drive business impact." |
Aseem Chandra Vice President of Marketing for Digital Marketing Business Adobe Systems, Inc. |
Plamen Russev eAcademy |
| 15:40 | 15:55 | Keynote: To be announced |
Digital ecosystems | Plamen Russev eAcademy |
| 15:55 | 16:15 | Keynote: To be announced |
Prof. Martin Curley Vice President, Intel Labs |
Plamen Russev eAcademy |
| 16:15 | 17:00 | Coffee Break |
||
| - Gamification Stream - | ||||
| From | To | Theme | Speakers | Moderator |
| 17:00 | 17:20 | Interview: Smart distribution of online games: channels and metrics that matter! |
Alexander Piutti CEO & Founder at GameGenetics Gmbh |
Plamen Russev eAcademy |
| 17:20 | 17:40 | Keynote: From transaction to connection – the new challenge in the digital era of gaming entertainment! |
Norbert Teufelberger Co-Chief Executive Officer Bwin.party digital entertainment plc |
Plamen Russev eAcademy |
| 17:40 | 18:00 | Webit official closing | ||