Bruce Hoang

Bruce is Head of Global Media Research at Orange Advertising Network. He started his carreer at Harris Interactive and worked on the creation of the largest European Internet Monitor “NetObserver”. Bruce became Vice-Chairman of IAB Europe (Interactive Advertising Bureau), leading the Research Working Group and especially online audience measurement issues as co-founder of the I-COM initiative (International Conference of Online Measurement). Before joining Orange Advertising Network, Bruce also worked at one of the French leading media site www.linternaute.com as Deputy Director of entertainment channels.