David Deutsch

Strong, in-depth knowledge and understanding of online media and e-commerce, resulting in maximization of ROI for cutting edge integrated marketing solutions. Enthusiastic tech-savvy executive with a global perspective and adept understanding of the media, entertainment, and publishing sectors, with a demonstrated record of foreword thinking and the ability to anticipate and capitalize on market trends, identify profit potential, and strategize to maximize market share.  Consistent eight year track-record of achievement in online marketing.  Pivotal member of corporate management, marketing, and consulting teams, bringing creative energy and marketing focus to high-level strategic planning and key decisions; successfully launched numerous Internet initiatives and managed marketing processes for intellectual properties utilizing strategic alliances and promotional strategies that gained industry-wide recognition.

Career Highlights

• Conceptualized and successfully implemented a new SEO technique called SEO micro-sites for 4 major clients including: 188Bet, Discoverportugal.org.co.uk, Elottery and Star.co.uk.

• Created the Online Marketing and Advertising Media sales plan and projections  for “Metro News” through 2012.

• Defined,  executed, and managed $40 million annual online media budget, negotiated aggressively competitive advertising rates, resulting in successfully exceeded monthly CPA goals and providing acquisitions as low as 32% below corporate expectations – Jamster

• Conceptualized “Text Link” based advertising on HUGE sites such as CNN.com FoxNews.com and Washingtonpost.com BEFORE Google announced Adwords.

• Conceptualized and successfully implemented new affiliate marketing techniques resulting in increasing monthly online sales by 900% – JewerlyNetwork.com

• Defined and implemented strategic online media plan and buys for Telescope Software client producing over 2,000 sales in a single day – Web Pros Inc.

• Conceptualized and established France’s first affiliate marketing network, successfully growing the affiliate network from 500 to 4,000 publishers within three months – TradeDoubler Inc.

Professional Experience

11/09 –     Present Head Of SEO, UK – FortuneCookie.co.uk

• Online/Internet/Digital Marketing expert for the whole agency.

• Create and manage all agency protocols, methods, techniques and SEO standards.

• Build the SEO team internally and use existing external resource while I hire.

• Pitch to existing clients and close SEO and PPC business.

• Write SEO related and online marketing articles for PR.

• Closed £200,000 of business in the first 3 months.

• Targets for the year is £1,000,000.

08/08 – 11/09  Online Marketing Director, UK – TrulyLondon.co.uk Truly Advertising Ltd.
   

• Online/Internet/Digital Marketing director for the whole agency.

• Was hired to build an online marketing department to complement the rest of the agency's offering.

• Successfully turned over £2,500,000 in the first year.

• Currently the Online team is responsible for generating £32,000 of income (gross profit) per month.

• Founded the sister company Forty2digital.com and the advertorial network. The advertorial network is one of the strongest and cheapest white hat SEO link building tools in the world. 

• Personally work on 60% of the agency's clients as the digital expert.

• Successfully hired, trained and managed 11 people in the online team with less then 8% turn over in 14 months.

03/08 – 05/08 Media Buyer (consultant), UK – Hotelclub.com
     

• Primary function is online Media buyer for hotelclub.co.uk.

• Secondary assignments are to consult on affiliate marketing, SEO and Co-Reg.

• The hotel booking season lasts only a few months in the year and all the media buying can be done with in a few months time.

10/07 – 02/08   Head of Online Marketing (consultant), UK – Digivate.com

• Built up and managed an entire online marketing team of 11 people.

• Structured the team in to 7 sectors: Media buying, SEO, Content development and social networking, SEM/PPC, Email Marketing, Affiliate marketing and Web Analytics.

• Trained the whole team in every field so that each member was an complete online marketing professional.

04/07 – 05/07  Online Advertising Sales Strategy (Consultant), UK - Metro International

• Designed an Online marketing and advertising sales model for Each country and city that Metro news papers can be found. The model describes everything needed to create over $50,000,000 in yearly online advertising revenue within a 5 year deadline.

02/07 – 10/07  Head of Online Marketing, UK - Travelintelligence.com
    

• Create and manage a Search engine Optimization team to optimize the 9000 pages of the web site. Keywords: boutique hotels (6th position), Design Hotels (4th position) and many more.

• Created and monitored 1,200,000 keywords on PPC campaigns with Adwords and other search engines.

• Re-organize the entire ecommerce platform

09/06 – 12/06 Online Marketing Consultant, UK - Citrix On line (Gotomypc.co.uk)

• Develop, implement, and direct domestic affiliate marketing and online             media campaigns for Gotomypc.co.uk .

09/15 – 03/06    France - Interactive Marketing Consultant

• Develop, implement, and direct domestic and international interactive marketing campaigns for clients.  Spearhead vision, strategy, and execution of online initiatives.

• MediaPlazza (tunetogo.com), France – Developed online marketing and advertising strategies for national growth and distribution.  Identified and negotiated with network of key labels and carriers within mobile content industry in initiatives to successfully establish strategic relationships and distribution channels.

12/04 – 09/05      USA Online Marketing Director – USA (Based in Berlin), Jamster.com

• A wholly owned subsidiary of VeriSign, Inc., Jamster operates one of the largest off-deck catalogs of premium mobile content, including music, graphics, games and community services, which is distributed to carriers and consumers worldwide.

• Defined and executed all online media buys for a $40 million annual online media budget

• Aggressively negotiated highly competitive online advertising campaign rates, resulting in successfully meeting monthly CPA goals and providing acquisitions at levels as low as 32% below corporate expectations

• Consistently exceeded monthly acquisition targets

• Successfully established and built strategic relationships for Jamster with Carriers within my contact network, providing expanded market distribution channels

• Managed an SEO/SEM team of 6 people. Our PPC budget for Jamster was $800,000 a month with over 750,000 keywords to create and manage.

 04/02 – 06/04      Online Marketing Director USA - Web Pros Inc., FL

• Develop, implement, and direct interactive advertising campaigns for clients.  Spearhead vision, strategy, and execution of online initiatives and media buys.

Provided strategic online planning and media buys for over 150 retail and service oriented companies including but not limited to CNN.com, FoxNews.com, and WashingtonPost.com

• Revolutionized online media strategies and buys for client network of small sized companies, providing brokered rates for Text Links on heavy-trafficked web sites such as CNN.

• Through Text link advertising, we managed to raise the Page Rank of EVERY client we worked with to at least 7/10 Page Rank on Google.

• Successfully implemented high-results producing, strategic Text Link placement campaigns for clients, resulting in increased online sales growth and highly competitive CPA rates.

• Client case study:    Implemented successful strategic online media plan and buys for Telescope Software client producing over 2,000 sales in a single day.

03/01– 04/02  Online Marketing Manager, USA - JewelryNetwork.com Inc., FL – The largest commercial online jewelry company in the country
  

• Drove up online sales from $5,000 to $45,000 per month through designing and implementing new affiliate marketing techniques

12/99 –12/00 Affiliate Marketing Manager, France - TradeDoubler Inc., France

•  A European provider of performance-based marketing and sales solutions, offering Internet marketing services to advertisers, publishers and agencies that want to improve the effectiveness of their online campaigns.

Learned:

• Conceptualized and established France’s first affiliate marketing network.  Met and exceeded all marketing goals throughout tenure, successfully expanded affiliate network from 500 to 4,000 publishers within three months

• Developed and executed 32 new strategies for affiliates and advertisers to increase their annual revenues, successfully increasing affiliate revenue growth 57 fold during my tenure

• Revamped and implemented strategic online multiple registration process to provide for immediate call-to-action and data capture, resulting in achieving extraordinary campaign results and conversions