Ionut Oprea

Ionut Oprea is the Executive Director of IAB Romania and Manger at Standout (the only Romanian agency working permanently with blog marketing projects)

He is specialized in marketing and communication, blog marketing and advertising, media relations for IT/Internet, strategic and creative support for special online projects and and unconventional online marketing.

Ionut worked for more than 6 years within print media, both at a daily newspaper and at a weekly publication. In 2003 he decided to transfer his knowledge and skills to online marketing, communication and the internet, helping both these industries to develop and grow in Romania.

In 2003 he started working at Neogen SA, where he established a marcom strategy including both performance-oriented online marketing and a high-profile public relations program, with national success, with several marketing activities that produced both quantitative and qualitative results. After that he got involved in coordinating the marcom activities of Danish start-ups Spleak and Zyb. After a year he returned to improving the communication strategy of the Romanian Internet industry, at netBridge, until 2006 and at MediaPro Interactiv, where he was for more than a year Director of Communication, coordinating both marketing and PR activities.

In 2007 he started his online marcom agency, Blog Agency (now Standout), delivering in the beginning blog marketing consultancy and support. He expanded his portfolio of services to online marketing, from an unconventional perspective, being still the only Romanian agency working permanently with blog marketing projects and campaigns.

His blog is focused on the Romanian internet market and also on marketing and media analysis at large (www.clickio.ro)