Just over 3 years ago Ogilvy injected mobile into its DNA at group level. Scott created the mobile division and leads its operation across the 10 Ogilvy Group agencies. He was also instrumental in the creation of Ogilvy's Digital Innovation Lab for which he has incorporated many market leading technologies (and invented one or two along the way). Scott’s campaign work at Ogilvy has contributed towards winning over 20 awards for mobile marketing including multiple Cannes Lions. Prior to joining Ogilvy he had won 12 awards for his work with mobile. In the UK, Scott is Co-Chairman for The Mobile Marketing Association and across Europe he holds a seat on the MMA Exco Board of Directors. He believes that mobile represents the perfect canvas upon which creative ideas can blend with technology.