Hristo Tuchev

In 2018 more than 50% of gross advertising budgets went to TV. Digital overtook the TV media spending on some markets, but on others, like Bulgaria it is still struggling to do so. TV is powerful in delivering the big numbers of reach while digital is precise, effective and targeted. How can we have the best of these two worlds? LiveTVdata provides the solution. It is the solid base which allows the development of a great number of effective digital strategies which can redefine the way you think about marketing. In today’s marketing we use to think about digital, TV, radio, print, BTL, etc. separately. Even the most advanced advertising agencies keep these activities separate in silos and in different departments. However the target user is one. We can reach him or her effectively only with coherent, synchronized and clever 360° marketing approach. LiveTVdata is about stitching the TV and digital marketing together. It is about synchronizing in real time your digital activities with your TV campaign. It is about evaluating your performance. It is about tracking your competition. It is about your holistic view of the market. It is about multiplying the power of your best weapons – TV and digital. LiveTVdata is about to announce the biggest release of Bulgarian TV advertising data for free on Webit 2019