Georgi Zlatkov

The Smarts / Creative Director


Georgi Zlatkov



A geologist with over 12 years’ experience in the advertising. Currently working as creative director at The Smarts. The list of formal agencies includes New Moment New Ideas, HAVAS, Huts JWT and some extinct species.

During the years worked for brands such as Toyota, Danone, Beefeater, IKEA, Volkswagen, Ariana, Societe Generale, UniCredit Bulbank, Smirnoff and more.
Won some EPICA awards, more in FARA, EFFIE and IAB Mixx Awards, and couple of finalist for Golden Drum competition. For the last years has 4 entries published in Lurzer’s Archive.

Writing stories is still a thing.