Masterclass: Communities: When Personal and Corporate Values Merge
Masterclass by Gillian Muessig, President & Co-Founder of SEOmoz
The era of traditional sales is officially over. People all over the world are declining to watch, listen to, or be persuaded by ‘in your face’, one-way communications and ‘pushy’ ads. From Raving Fans to Conversation Marketing and Friends-of-Fans marketing, we are witnessing a huge shift in the marketing and buying consideration process.
In her Masterclass on 27th October, (10:00 - 14:00) Gillian Muessig, co-founder and president of SEOmoz, the world’s most popular provider of search marketing software and arguably one the most intense professional communities on the planet, will provide you with proven guidelines and cutting-edge techniques for designing and building a community around your brand and leveraging its power to create powerful, sustainable companies of the future.
After this Masterclass you will know:
- The basic elements of every community and how they apply to corporate communities;
- How to design your own corporate community and make it the cornerstone of your company;
- How to hire employees to ensure the building of a successful community;
- How to build communities around existing brands and companies;
- The value of communities – how they market your product;
- How to communicate with your communities – when, where, how often and more;
- Case study – how SEOmoz was built from inception to global leader in SEO without placing a paid ad.
The Community Marketing Advanced Masterclass is for anyone who is thinking about starting a business or already has one and wants it to grow and thrive in the coming years. This class is suitable for experienced SEOs, e-marketing specialists, and CEOs who want to go deeper into cutting edge global marketing issues.
Gillian Muessig is the President & Co-Founder of SEOmoz, world leader in the field of search marketing software, resources & community. SEOmoz.org serves a community of 400,000 search marketers around the world.
Speakers
