Krasimira Raycheva is Country Manager of Visa Bulgaria and is responsible for developing Visa's products and services among financial institutions in the context of the digitalization of the Bulgarian economy.
She works on implementing innovations in digital payments as part of the European future of our country and bringing Bulgaria closer to the standards of developed economies.
She has been with Visa since the end of 2004. Prior to that, she managed numerous projects for IBM in the banking sector. She also has experience in a commercial bank as the head of the "Card Payments" department.